Meet
the god
of the sea

“Even the god of the sea hates splash-back, so go when you need to go.”

Poseidon's Mist is a product idea from a UVU marketing class. This page covers the idea, how the survey score works, and what the research says about holding it.

The
idea

A small single-use packet of foaming powder. Before you go, rip it open and pour it into the toilet. It foams across the water and cuts down splash, sound and smell.

We're students in a UVU marketing class, and we're testing whether people actually want this before anyone makes it. The survey is how we find out. If the answer is no, that's useful to know too.

  • Who it's for

    Students who hold it

    People who wait until they get home because a campus restroom feels too quiet, too full, or too close to the next stall.

    Take the student survey
  • Who it's for

    Toddlers learning the potty

    Some children get scared off the big toilet by splash-back. We want to hear from parents whether foam on the water could help.

    Take the parent survey

How the
score
works

The Restroom Confidence Score runs from 0 to 100. Higher means you're more comfortable using restrooms away from home. It comes from three parts, weighted 40, 35 and 25.

We set those weights ourselves when we built the survey. They haven't been tested yet. If the answers show they're off, we'll change them.

  • 40%Questions 3–4

    How often you hold it

    What you actually do. It counts most because it's the hardest evidence and the easiest to answer honestly. It's also how the class defines the problem: avoiding a restroom 3 or more times a month.

  • 35%Questions 5–8

    What gets in your head

    Sound, smell and splash are what the product works on. This sits just under behavior, because someone can worry a lot and still go.

  • 25%Question 9

    What it costs you

    Skipped events, cutting back on food, stress beforehand. It's a checklist, so it can only count boxes. Part of it overlaps the other two, so a smaller weight keeps the same signal from counting twice.

Points for each answer

How often you hold it (40%)

The average of questions 3 and 4.

Q3: What do you usually do?Points
I go whenever I need to100
It depends50
I avoid public restrooms whenever I can0
Q4: Times held it, past monthPoints
Never100
1–2 times75
3–5 times45
6–10 times20
More than 100

The biggest drop is between 1–2 and 3–5 times, because 3 or more is the class's own line for "the problem exists."

What gets in your head (35%)

  • Worry level, Q8 (half). 1 "Not at all" = 100, then 75, 50, 25, down to 5 "A great deal" = 0.
  • Number of concerns, Q6 and Q7 (a quarter). Each concern takes 18 points off 100. "Nothing deters me" gets 100.
  • Uncomfortable places, Q5 (a quarter). Each place takes 25 points off 100. You can pick up to 3.

Worry level gets half because it asks straight out how much this affects your day. The counts only show how widespread the worry is.

What it costs you (25%)

Q9 behaviors pickedPoints
None100
170
245
325
412
50

The first one costs the most. Going from "never" to "it's happened" is the big jump.

Special cases

  • No problem at all. If you go whenever you need to (Q3) and never held it (Q4), you skip ahead to the product questions and score 100.
  • Missing answers. A blank Q3, Q4 or Q8 counts as the middle value, so it doesn't push the score either way.

Where you land

  1. 80–100Calm waterYou go when you need to go. Restrooms aren't running your day.
  2. 55–79A little chopMost days you're fine. A few places or situations still make you wait.
  3. 30–54Rough waterHolding it has become part of your routine, and it's shaping where you go and what you eat.
  4. 0–29Deep waterThis is costing you real things: plans, food, and a fair amount of stress.

A worked example

Someone answers "It depends" (Q3), held it 6–10 times (Q4), picks two places (Q5), two concerns (Q6 and Q7), a 4 on worry (Q8), and two behaviors (Q9).

PartMathResult
How often you hold it(50 + 20) ÷ 235
What gets in your head25 × 0.5 + 64 × 0.25 + 50 × 0.2541
What it costs you2 behaviors45
Total35 × 0.40 + 41 × 0.35 + 45 × 0.25 = 39.640, Rough water

What doesn't count

Age, gender, how you cope now, and every question about the product (Q12–Q16) are left out. The score only measures the problem. If liking the product moved your score, we couldn't use it to ask the real question: do people who have the problem want this?

How the class will decide

The score is what you get back for taking the survey. The go/no-go decision rests on the raw answers and these thresholds:

What we're testingQuestionGo ahead if…
The problem existsQ425% or more held it 3+ times in the past month
The problem is emotionalQ6Sound or smell is the top concern for the largest group
The problem is seriousQ8, Q920% or more rate worry 4–5 and pick at least one behavior
People want the solutionQ1240% or more of those with the problem pick 4–5
People would payQ14Most of the interested group picks a price at or above the target
Real intentEmail10% or more leave an email for a sample

The
parent
score

The parent survey asks about the child, not the parent. It gives a Potty Confidence Score from 0 to 100, with the same 40 / 35 / 25 shape and the same four bands.

PartWeightHow it's scored
How they feel about it40%The average of two answers. How they feel about the toilet: happy 100, okay with help 70, nervous 35, refuses 0. Times they held in a poop last month: same scale as Q4.
What scares them35%Half from how much fear slows training (1 = 100 down to 5 = 0). A quarter from what bothers them: each fear takes 20 points off 100. A quarter from splash-back: often 0, sometimes 35, once or twice 70, not sure 75, no 100.
What it costs you both25%Accidents, backsliding, painful poops, meltdowns, outings cut short. Same table as Q9.
  • Why splash-back gets its own question. It's the specific thing we want to test with parents, and no published research has measured it. It's only a quarter of the fear part, so a child who's scared of other things still scores low.
  • Families who haven't started yet skip the child questions and get a thank-you instead of a score.
  • Not scored: your age, your role, your child's age, what you use now, and the product questions.

Example: a nervous child who held it 3–5 times, rated 4 on fear, bothered by splash and the flush, sometimes scared by splash, with painful poops and meltdowns. That's 40, 36 and 45 on the three parts, for a total of 40: Rough water.

What the
research
says

Ignoring the urge to poop is a recognized cause of constipation. Most of the harm comes from making a habit of it, not from holding it once. For toddlers, holding it during potty training is a well-known cycle that's hard to break.

Adults and students

RiskHow solidSource
Constipation from ignoring the urgeWell establishedNIDDK, NHS
Slower gut transit from holding it on purposeLimited. In one small study, 12 men who held it for a week went from 8.9 to 3.7 bowel movements a week.Klauser et al. 1990
Fecal impactionWell established after long-term constipation, mostly in older or immobile adultsCleveland Clinic
HemorrhoidsIndirect. Straining and constipation cause them; no study looks at holding directly.NIDDK
Anal fissuresIndirect. Hard stools tear the skin.AAP
Gas and bloatingPlausible, based on a clinician's opinionCleveland Clinic
Less rectal sensationLimited. A real condition, but its cause isn't pinned down.Burgell & Scott 2012
Pelvic floor dyssynergiaLimited. Described as "acquired," but holding isn't named as a cause.Cleveland Clinic

Toilet anxiety affects an estimated 6–35% of adults to some degree (Knowles & Skues 2016). In the student study, avoidance went up when other stalls were occupied.

Toddlers and young children

  • Holding it drives most childhood constipation. The American Academy of Pediatrics says it usually comes from withholding and often starts during toilet training (HealthyChildren.org).
  • Pain, then fear, then holding. A painful poop makes a child hold the next one, which makes it harder and more painful. Breaking that cycle is the core of treatment (NHS England).
  • Soiling. Liquid stool can leak around a hard mass. It isn't on purpose (Cleveland Clinic).
  • Bladder problems and UTIs are more common in constipated children (2018 review).
  • Toilet fears are real. Pediatricians describe children afraid of being sucked in when it flushes (AAP) or of falling in (Cleveland Clinic).
  • Splash-back hasn't been studied. No published source names it. The parent survey is how we're trying to find out.

Claims we won't make

  • That holding it causes colon cancer. A 2013 review found no link (Power, Talley & Ford).
  • That toxins build up and poison you. That's a myth (Müller-Lissner et al. 2005).
  • That holding it once hurts you. The research is about doing it as a habit.
  • That splash-back makes children constipated. Nobody has shown that.

This is background for a class project, not medical advice. If you or your child has ongoing pain, constipation or soiling, talk to a doctor.

Four minutes.
Your score
at the end.