Meet
the god
of the sea
Poseidon's Mist is a product idea from a UVU marketing class. This page covers the idea, how the survey score works, and what the research says about holding it.
The
idea
A small single-use packet of foaming powder. Before you go, rip it open and pour it into the toilet. It foams across the water and cuts down splash, sound and smell.
We're students in a UVU marketing class, and we're testing whether people actually want this before anyone makes it. The survey is how we find out. If the answer is no, that's useful to know too.
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Students who hold it
People who wait until they get home because a campus restroom feels too quiet, too full, or too close to the next stall.
Take the student survey -
Toddlers learning the potty
Some children get scared off the big toilet by splash-back. We want to hear from parents whether foam on the water could help.
Take the parent survey
How the
score
works
The Restroom Confidence Score runs from 0 to 100. Higher means you're more comfortable using restrooms away from home. It comes from three parts, weighted 40, 35 and 25.
We set those weights ourselves when we built the survey. They haven't been tested yet. If the answers show they're off, we'll change them.
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How often you hold it
What you actually do. It counts most because it's the hardest evidence and the easiest to answer honestly. It's also how the class defines the problem: avoiding a restroom 3 or more times a month.
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What gets in your head
Sound, smell and splash are what the product works on. This sits just under behavior, because someone can worry a lot and still go.
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What it costs you
Skipped events, cutting back on food, stress beforehand. It's a checklist, so it can only count boxes. Part of it overlaps the other two, so a smaller weight keeps the same signal from counting twice.
Points for each answer
How often you hold it (40%)
The average of questions 3 and 4.
| Q3: What do you usually do? | Points |
|---|---|
| I go whenever I need to | 100 |
| It depends | 50 |
| I avoid public restrooms whenever I can | 0 |
| Q4: Times held it, past month | Points |
|---|---|
| Never | 100 |
| 1–2 times | 75 |
| 3–5 times | 45 |
| 6–10 times | 20 |
| More than 10 | 0 |
The biggest drop is between 1–2 and 3–5 times, because 3 or more is the class's own line for "the problem exists."
What gets in your head (35%)
- Worry level, Q8 (half). 1 "Not at all" = 100, then 75, 50, 25, down to 5 "A great deal" = 0.
- Number of concerns, Q6 and Q7 (a quarter). Each concern takes 18 points off 100. "Nothing deters me" gets 100.
- Uncomfortable places, Q5 (a quarter). Each place takes 25 points off 100. You can pick up to 3.
Worry level gets half because it asks straight out how much this affects your day. The counts only show how widespread the worry is.
What it costs you (25%)
| Q9 behaviors picked | Points |
|---|---|
| None | 100 |
| 1 | 70 |
| 2 | 45 |
| 3 | 25 |
| 4 | 12 |
| 5 | 0 |
The first one costs the most. Going from "never" to "it's happened" is the big jump.
Special cases
- No problem at all. If you go whenever you need to (Q3) and never held it (Q4), you skip ahead to the product questions and score 100.
- Missing answers. A blank Q3, Q4 or Q8 counts as the middle value, so it doesn't push the score either way.
Where you land
- 80–100Calm waterYou go when you need to go. Restrooms aren't running your day.
- 55–79A little chopMost days you're fine. A few places or situations still make you wait.
- 30–54Rough waterHolding it has become part of your routine, and it's shaping where you go and what you eat.
- 0–29Deep waterThis is costing you real things: plans, food, and a fair amount of stress.
A worked example
Someone answers "It depends" (Q3), held it 6–10 times (Q4), picks two places (Q5), two concerns (Q6 and Q7), a 4 on worry (Q8), and two behaviors (Q9).
| Part | Math | Result |
|---|---|---|
| How often you hold it | (50 + 20) ÷ 2 | 35 |
| What gets in your head | 25 × 0.5 + 64 × 0.25 + 50 × 0.25 | 41 |
| What it costs you | 2 behaviors | 45 |
| Total | 35 × 0.40 + 41 × 0.35 + 45 × 0.25 = 39.6 | 40, Rough water |
What doesn't count
Age, gender, how you cope now, and every question about the product (Q12–Q16) are left out. The score only measures the problem. If liking the product moved your score, we couldn't use it to ask the real question: do people who have the problem want this?
How the class will decide
The score is what you get back for taking the survey. The go/no-go decision rests on the raw answers and these thresholds:
| What we're testing | Question | Go ahead if… |
|---|---|---|
| The problem exists | Q4 | 25% or more held it 3+ times in the past month |
| The problem is emotional | Q6 | Sound or smell is the top concern for the largest group |
| The problem is serious | Q8, Q9 | 20% or more rate worry 4–5 and pick at least one behavior |
| People want the solution | Q12 | 40% or more of those with the problem pick 4–5 |
| People would pay | Q14 | Most of the interested group picks a price at or above the target |
| Real intent | 10% or more leave an email for a sample |
The
parent
score
The parent survey asks about the child, not the parent. It gives a Potty Confidence Score from 0 to 100, with the same 40 / 35 / 25 shape and the same four bands.
| Part | Weight | How it's scored |
|---|---|---|
| How they feel about it | 40% | The average of two answers. How they feel about the toilet: happy 100, okay with help 70, nervous 35, refuses 0. Times they held in a poop last month: same scale as Q4. |
| What scares them | 35% | Half from how much fear slows training (1 = 100 down to 5 = 0). A quarter from what bothers them: each fear takes 20 points off 100. A quarter from splash-back: often 0, sometimes 35, once or twice 70, not sure 75, no 100. |
| What it costs you both | 25% | Accidents, backsliding, painful poops, meltdowns, outings cut short. Same table as Q9. |
- Why splash-back gets its own question. It's the specific thing we want to test with parents, and no published research has measured it. It's only a quarter of the fear part, so a child who's scared of other things still scores low.
- Families who haven't started yet skip the child questions and get a thank-you instead of a score.
- Not scored: your age, your role, your child's age, what you use now, and the product questions.
Example: a nervous child who held it 3–5 times, rated 4 on fear, bothered by splash and the flush, sometimes scared by splash, with painful poops and meltdowns. That's 40, 36 and 45 on the three parts, for a total of 40: Rough water.
What the
research
says
Ignoring the urge to poop is a recognized cause of constipation. Most of the harm comes from making a habit of it, not from holding it once. For toddlers, holding it during potty training is a well-known cycle that's hard to break.
- 1 in 7university students avoided public toilets because of social anxiety, in a study of 714 studentsKuoch et al. 2021
- 22%of 482 toddlers refused to poop on the toilet for a month or more during trainingTaubman, Pediatrics 1997
- 14%of adults worldwide have chronic constipationSuares & Ford 2011
- 9.5%of children worldwide have functional constipationKoppen et al. 2018
Adults and students
| Risk | How solid | Source |
|---|---|---|
| Constipation from ignoring the urge | Well established | NIDDK, NHS |
| Slower gut transit from holding it on purpose | Limited. In one small study, 12 men who held it for a week went from 8.9 to 3.7 bowel movements a week. | Klauser et al. 1990 |
| Fecal impaction | Well established after long-term constipation, mostly in older or immobile adults | Cleveland Clinic |
| Hemorrhoids | Indirect. Straining and constipation cause them; no study looks at holding directly. | NIDDK |
| Anal fissures | Indirect. Hard stools tear the skin. | AAP |
| Gas and bloating | Plausible, based on a clinician's opinion | Cleveland Clinic |
| Less rectal sensation | Limited. A real condition, but its cause isn't pinned down. | Burgell & Scott 2012 |
| Pelvic floor dyssynergia | Limited. Described as "acquired," but holding isn't named as a cause. | Cleveland Clinic |
Toilet anxiety affects an estimated 6–35% of adults to some degree (Knowles & Skues 2016). In the student study, avoidance went up when other stalls were occupied.
Toddlers and young children
- Holding it drives most childhood constipation. The American Academy of Pediatrics says it usually comes from withholding and often starts during toilet training (HealthyChildren.org).
- Pain, then fear, then holding. A painful poop makes a child hold the next one, which makes it harder and more painful. Breaking that cycle is the core of treatment (NHS England).
- Soiling. Liquid stool can leak around a hard mass. It isn't on purpose (Cleveland Clinic).
- Bladder problems and UTIs are more common in constipated children (2018 review).
- Toilet fears are real. Pediatricians describe children afraid of being sucked in when it flushes (AAP) or of falling in (Cleveland Clinic).
- Splash-back hasn't been studied. No published source names it. The parent survey is how we're trying to find out.
Claims we won't make
- That holding it causes colon cancer. A 2013 review found no link (Power, Talley & Ford).
- That toxins build up and poison you. That's a myth (Müller-Lissner et al. 2005).
- That holding it once hurts you. The research is about doing it as a habit.
- That splash-back makes children constipated. Nobody has shown that.
This is background for a class project, not medical advice. If you or your child has ongoing pain, constipation or soiling, talk to a doctor.
Four minutes.
Your score
at the end.